For USM Modular Furniture, SIZED led American brand strategy by further introducing the furniture designer to the US market during Frieze Los Angeles. Working with the brand to create an immersive experience exposing a US audience to the pieces, SIZED collaborated with designer Willo Perron to create a bespoke line of furniture pieces, which set the basis for SIZED's Frieze Los Angeles week-long popup exhibition in partnership with French culinary collective We Are Ona. This exhibition held in the former Howard Hughes Headquarters in the Sycamore District of Los Angeles integrated the furniture pieces into a gallery format as sculptural design objects alongside a fleet of all-black exotic automobiles, while also creating the seating for We Are Ona's nightly dinners. These custom furniture pieces continue to be sold as an open edition.


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