SIZED partnered with UNIPOL’s real estate development team to activate the ground floor of Milan’s iconic Torre Velasca, a landmark of mid-century architecture designed by BBPR. Through strategic cultural programming and curatorial guidance, SIZED reintroduced the building as a contemporary cultural hub.

Over six months, SIZED curated eight distinct exhibitions featuring emerging and established designers, each thoughtfully responding to the unique architectural character and heritage of Torre Velasca. Visible from all sides of the building, these site-specific projects redefined the space as an engaging public destination—creating a meaningful connection between contemporary design, art, and real estate.

By bridging the gap between brands, designers, and exceptional real estate opportunities, SIZED positioned Torre Velasca as a renewed center of cultural relevance within Milan’s vibrant creative landscape.