Ahead of Frieze Los Angeles, SIZED was tasked by EDITION Hotels to contribute to the hotel group's VIP programming by introducing special SIZED activations to guests in a dynamic way. In collaboration with automotive lifestyle brand Period Correct, SIZED showcased a 1998 Bentley Continental R – one of ten – in the hotel's motor court to cross promote an automotive-focused activation that SIZED directed. SIZED also designed special packets for 100 esteemed art enthusiasts staying at the hotel throughout the week, with a roundup of activation information.