SIZED provided the creative direction for Paris-based start-up NFT company, CONCEPT. The direction included branding, a branded launch campaign, web design, and a robust curatorial program; with content production for NFTs and their supporting social media materials. CONCEPT was the first NFT company to collaborate with the luxury art markets, collaborating on unique projects from emerging and established brands.
In February 2022, SIZED integrated CONCEPT into VESSELS―an exhibition from SIZED in Los Angeles, California. Focused on merging the gaps between the luxury design world and tech, SIZED created a visually accessible opportunity for clients to familiarize themselves with the creative technology, with 12 individual works signed as NFTs.